RXD Marketing Plan Assignment Example | Topics and Well Written Essays - 500 words

RXD Marketing Plan - appellation ExampleWithin a span of two years, the products had spread across the world enabling RXD to cause up fourty stores. With the increased demand in danseuse tog, the company intends to put some of its stores in France. danseuse shoes come in different forms depending on the purpose unto which it is to be put into. Some of danseuse shoes are loafer, indoor accessories, snowfall and Tonka. This paper is going to cover the market exploration of ballerina shoes in France.The French people like luxurious lifestyle. They are in love with loving places like eating and drinking joint. This culture is very common among the urban population. Material comfort goes travel by in hand with this kind of living. RXD has to select a reference group which will help her do the sale of her products in this new market. The company needs to address some of the concerns in mind and more so those that pertains to the longevity of their product in the market of France. In a bid to realize this, RXD plans to lock up the professionals, modern women and the fashion designers. The company also intends to take advantage of the France flexible business laws favouring sale of shoes and shoe manufacturers.The customers life roulette wheel needs to be put into consideration. In this cycle the customers age and stage will be analysed. This will determine their reach, acquisition, conversion, retention and committal to the product. Since there are no stores for any of the RXD products, customers will be the first to be reached. The occupation and economical states the countrys population of the target customers will have to be considered. The company targets a cardinal million people aged between twenty and fourty years old. This population is believed to be stable seemly to by the shoes.The customers way of living, opinions, attitudes and cognitions as well as their self concept will have to be considered. The lifestyle of professional ladies for inst ance