Dell Computers essays

Dell Computers essays Dell computers is still the leading computer provider in the world, it has been able to maintain its position since the 1980s as a result of its highly efficient computer building and manufacturing process, combined with excellent customer service. Dell has been able to systematically beat out competitors by providing an extremely streamlined supply chain process that far outstrips their competitors. Since the late 1990s, it has been able to process the majority of their sales through online portals, eliminating the need for massive store fronts. This strategy has worked well for them as they have expanded their overall user base and have been able to decrease their overall costs associated with output. Dell has been performing at a very high clip in the past year. Its overall earnings in the past year jumped by more than 25%. Its overall earnings have actually outpaced its rise in sales, which was 19% in the last year. They have emphasized products that are high margins by streamlining their overall delivery process and human resources costs. Its current strategy of pursuing high-margin products within key new geographic demographics is working well. In addition, Dell has been able to expand its international division and sales substantially are pushing products into specific markets outside of the United States. Despite these evident gains however, Dells overall stock price has dropped substantially over the past year. Since the end of 2006, stock prices have dropped as much as 16%. This decline in stock price is worrying for investors as they continue to look at the performance track record for Dell computers. The problem is that Dell has had a poor track record for meeting investor projections and analyst expectations. Unlike their direct competitor, Hewlett Packard, which has seen its stock price rise by as much as 27% since the beginning of this year, Dell consistently fail to meet growth metrics specif...