E-marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

E-marketing - Essay Example Web 2.0 helps to create websites that look and can act like desktop programs. The web2.0 space leads to the evolution of three distinct areas – user-generated content sites, social media applications and true online communities (Young, 2007). User-generated content also known as consumer generated media (CGM) reflects the expansion of media production through new technologies one of which is blogs. The term ‘weblog’ was coined in December 1997 by Jorn Barger in his â€Å"Robot Wisdom Weblog† (Johnson, 2007) although some claim that the earliest blog was the first web site created by Tim Berners-Lee in 1991 (Herring et al, 2005). Blog is the short form of weblog and blogs are commonly referred to as diaries and is not traditionally associated with formal library communication. The definition of blogs also differs and there is no consensus on what it actually is supposed to mean. While the Merriam-Webster Online refers to blogs as a website that contains online personal journal with reflections, comments and hyperlinks provided by the writer, Yahoo calls it a non-commercial website that contains dated log format with links to other websites. Edelson (2005) describes it in simple words as "just" a browser interface to web site publishing. This sort of publishing is easier for the user and different for the systems administrator. In other words blogs are basically websites where content can be added through a web browser. The user just has to type into the field and click and the blog is posted. Other features include automatic archiving of posts, a search engine, a calendar, timed release of postings, and perhaps most significant, commenting. Blogs also provide RSS (really simple syndication) Feeds. Websites also can provide this feed but blogs automatically refreshes it. Software is available to create and maintain blogs that are posted in reverse chronological order (Herring et al, 2005). The concept of blogging gained